EVERYONE IS IMPORTANT, OR NOT?
By Eizu Uwaoma
Compiled by Olumide Morolayo
Everyone is important and should be treated as such. That’s for the books. Everyone is important but some are more special and important than others.
Know who is very important and who can influence that important one.
For example, the mere typist in a commissioner’s office is perhaps more important than the permanent secretary. The president’s wife is more strategic than the Vice President in Nigeria.
The guys in INEC collation room are more powerful than the thousands that voted on the queue.
The waiter that serves jollof Rice in a party can get you food and extra drinks faster than the groomsmen!
Whether it’s politics or business, the start of failure is trying to please or treat everyone in the same way. As you get higher up the chain of life, it gets colder and even more political. In project management, while some people require explanation in detail, some just need to be notified.
See the stakeholder quadrant picture above. Stakeholder Analysis through a grid will help you identify and start to understand your most important stakeholders. The first stage of this is to brainstorm who your stakeholders are, then prioritize in order of power and interest, through a Power/Interest grid, then follow though to the next stages and you will achieve your goals!